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Our Story

Built by People Who Were
Tired of Bad Accessories.

SMR started in 2019 when our founder, Sunil, got fed up with cables that broke in three months, power banks that lied about capacity, and earbuds that fell apart after a year. He decided to build better. We've been doing exactly that ever since.

Our Mission

Make Premium Accessible to Every Indian.

We believe you shouldn't have to choose between quality and affordability. Our supply chain is built directly with certified manufacturers, cutting out the middlemen so you pay for the product — not the markup.

Every SMR product is tested in real Indian conditions — voltage spikes, monsoon humidity, and the chaos of daily life. If it doesn't survive our lab, it doesn't reach your hands.

😊
50K+
Happy Customers
📦
100+
Products Launched
4.8★
Average Rating
🛡️
12mo
Warranty on All
Our Journey

From Zero to 50,000 Customers.

2019

SMR founded with a single cable product

2020

Launched first power bank line — sold out in 48 hours

2021

Crossed 10,000 customers across India

2022

Expanded to audio — AeroBuds line launched

2023

Crossed ₹5 Crore in annual revenue

2024

SmartWatch Edge launched — our most complex product

2026

50,000+ happy customers and growing every day

The Team

The People Behind SMR.

👨‍💼

Sunil

Founder